ideogram · ideogram · images
Ideogram, for when the words are the point.
Posters, logos, cards and signs where the lettering comes out right, plus remixing, reframing and upscaling.
- made by
- Ideogram
- versions
- 4
- from
- 12 tokens
- included on
- Starter+
best at
What Ideogram is good at
Most image models treat text as decoration and get it roughly right. Ideogram treats it as content. Ask for a travel poster that reads "Visit Lake Tahoe" or a birthday card that says "Happy 40th, Dana" and the letters are where you asked, spelled as you wrote them, in a style that suits the design.
That makes it the tool for anything that will be read: event posters, social graphics with a headline, labels, menus, logo concepts with a name in them. A long list of style presets, from Art Deco to travel poster to woodblock print, gives a design a direction before you've written much of a prompt.
The aspect ratios go well beyond the usual square and widescreen, from tall 1:3 banners to wide 3:1 headers, so a design can be made at the shape it will actually be used rather than cropped afterwards.
Ideogram is more than a generator on LazySusan. Remix makes a new take on an image you have, Edit repaints an area you brush over, Background swaps what's behind the subject, Reframe extends an image to a new shape, Upscale enlarges it, and Describe turns any picture into a prompt you can reuse.
versions
Ideogram versions on LazySusan
| Version | Use it for |
|---|---|
| Quality | The highest detail, for final artwork. |
| Default | Balanced speed and detail. The starting point. |
| Turbo | Fast, for exploring layouts and wording. |
| Flash | The fastest. Character reference isn't available at this speed. |
pricing
What Ideogram costs on LazySusan
| Generation | Tokens |
|---|---|
| Flash or Turbo, one image | 30 |
| Default, one image | 48 |
| Quality, one image | 72 |
| Default with a character reference | 96 |
| Upscale | 48 |
| Describe (image to prompt) | 12 |
Remix, Edit, Background and Reframe are priced by the speed you pick, the same as creating an image. Adding a character reference costs more at Turbo, Default and Quality.
Every plan includes Ideogram. Starter is $8 a month with 1,000 tokens; unused tokens roll over while you're subscribed. Compare plans.
prompts
Prompts to try with Ideogram
// poster
A vintage travel poster that reads "Visit Lake Tahoe", bold serif type, teal and orange
// logo
Logo for a coffee roaster called "Second Crack", a single bean with a split line, flat
// card
Birthday card with "Happy 40th, Dana" in balloon letters, confetti on cream paper
// sign
A neon sign that says "Open Late" glowing in a rainy alley window at night
// social
Square announcement graphic: "Workshop Saturday 10am" in heavy sans serif, risograph texture, two colors
tips
Getting better results
- 01Put every word you want printed in quotes. Anything outside quotes is treated as description, not copy.
- 02Keep the text short. A headline and a line of detail come out cleaner than a paragraph.
- 03Turn magic prompt off when you've written exactly what you want. Left on, Ideogram adds its own detail to your prompt.
- 04Explore on Turbo at 30 tokens an image, then rerun the winning prompt and seed on Quality.
- 05Use Describe on a design you admire to get a prompt you can adapt.
alternatives
When to pick a different tool
- Recraft if you need the logo or illustration as an SVG file that scales to any size.
- GPT Image if the brief has lots of elements beyond the text, like a labelled diagram or a multi-panel comic.
- FLUX if it's a photograph with no words in it.
- Nano Banana if you want to make quick conversational edits to an existing photo.
also on the api
Ideogram in your own app
Generate text-heavy images from your own code with the same request you use for every other image model.
One key, our SDKs for JavaScript and Python, prepaid credits with no subscription. LazySusan API · docs
faq
Ideogram on LazySusan: questions
Yes. Ideogram is included in every LazySusan plan, from Starter at $8 a month, alongside chat, video and voice models.
Ideogram 3.0, at four speeds: Quality, Default, Turbo and Flash. Faster speeds cost fewer tokens.
30 tokens at Flash or Turbo, 48 tokens at Default and 72 tokens at Quality. Upscaling is 48 tokens and Describe is 12 tokens. The price is shown before you generate.
It's good for logo concepts, especially ones with a name in them. For a final logo you'll usually want a vector file, which Recraft can make or convert for you.
It lets Ideogram add detail to a short prompt, which helps when you've only written a few words. Turn it off when your prompt is already exact, so the wording you asked for isn't rewritten.
Yes. Add a character reference when you create or remix, and Ideogram keeps that face or person consistent. It isn't available at Flash speed.
Yes. Ideogram 3.0 is in the developer API, called with one key and the LazySusan SDK, on a prepaid balance with no subscription.
get started
Ideogram and every other model, one plan.
One login, one bill and one Library for everything you make, with the right model for each part of the job.
Starter is $8/month. Cancel anytime.